The Juice Agency is participating in Social Media Week Toronto by partnering with Entrinsic and hosting What The F…est – a crowd-sourced screening of people’s favourite internet videos. Remember Ninja Cat? Charlie bit my finger? How about Rebecca Black, or read more
Last week we pulled down the execution “Revisiting Grace”—a socially-activated video booth where visitors of the exhibition (Grace Kelly: From Movie Star to Princess) could share their thoughts on the life and times of the iconic star by leaving a read more
Last night at the Sheraton Hotel in Toronto, The Juice Agency brought home its first award—a silver Media Innovation Award in the Best Digital Out of Home category for our Fellini: Spectacular Obsessions campaign. This project allowed consumers to influence a read more
Much has been talked about in the last 5 years about our shift from a “broadcast” marketing model to a “conversational” marketing model, and fundamentally I agree with these metaphors. The Loss of Meaning My issue is that I think read more
Like-gating, the unfortunate tactic that was initially popularized by many a misguided agency and client, is one of my biggest pet peeves in social media marketing. Actually ‘pet peeve’ doesn’t properly communicate the vitriol I feel when I encounter this read more
Several years ago I found a link on the web to a letter that a consumer had written to a sausage company as a response to their user-generated content campaign which supposedly asked consumers to make a video of why read more
This is a basic question that, for some reason, seems to have escaped a lot of marketers in the digital space for quite some time. I can think back to 2002 – 2003 when I started to execute digital campaigns read more
The Juice Agency is proud to announce the launch of Septembering.ca, a new fundraising initiative for Camp Trillium and frankly, a new fundraising model. We thought we’d share some of our process on how the program came to be. To read more